Concierge Guide
How AI makes luxury concierge free — and what you get compared to memberships costing £25,000 a year.
Try it free — no signupThe idea of a free luxury concierge sounds too good to be true. It isn't. The business model is simple: commission. When you book a private jet, hotel, or restaurant through the concierge, the service provider pays a commission — just as they would to any travel agent or booking platform. You pay exactly the same price as booking direct.
AI makes this model viable at scale. A human concierge costs £40,000–£80,000 per year in salary alone, which is why traditional firms charge membership fees. An AI concierge has near-zero marginal cost per request, so the commission revenue alone sustains the business.
No ads. No data selling. No hidden fees. The concierge earns when you book, which means it is incentivised to give you the best possible recommendations.
| Feature | Stirling Access (Free) | Devoted (£2,000/yr) | Elite (£25,000+/yr) |
|---|---|---|---|
| Private Aviation Quotes | Included | Included | Included |
| Restaurant Bookings | Included | Included | Included |
| Travel Planning | Included | Included | Included |
| Lifestyle Requests | Included | Included | Included |
| Response Time | Seconds | 1–24 hours | 1–4 hours |
| Availability | 24/7 | Business hours | Extended hours |
| Sold-Out Event Tickets | Limited | Some access | Priority access |
| Private Club Introductions | No | Limited | Yes |
| Property Search | Research only | Basic support | Full service |
| Education Placement | Research only | Limited | Full service |
| Annual Cost | £0 | £2,000 | £25,000+ |
The services that matter most to most people are included at no cost:
Some tasks genuinely benefit from human relationships and industry connections that take years to build:
For most people, these represent a small fraction of their concierge needs. Many HNW individuals now use a free AI concierge for daily requests and reserve their paid membership for these specialist situations.
The shift to free concierge services isn't just about saving money — although saving £2,000 to £25,000 per year is compelling. It's about getting a better service for most requests:
Yes. Services like Stirling Access are genuinely free to use. The business model is commission-based — when you book a private jet, hotel, or restaurant through the concierge, the provider pays a small commission. You pay nothing extra.
There is no catch in the traditional sense. Free AI concierge services earn revenue through commissions on bookings, not through your data or hidden fees. The service quality is maintained because the concierge is incentivised to help you book.
Quintessentially memberships range from £2,000 to £25,000+ per year. A free AI concierge like Stirling Access covers most of the same services — aviation, travel, dining, lifestyle — at no cost. The main difference is in relationship-dependent tasks like sold-out event access.
Free services typically include private aviation quotes, restaurant research and booking, travel planning and itineraries, hotel comparisons, lifestyle recommendations, and general research requests.
Paid concierge services still offer value for relationship-heavy tasks: sold-out event tickets, private club introductions, complex property searches, and education placements. For everything else, free AI concierges now match or exceed paid services.
Not for most requests. AI concierges respond in seconds (vs hours for humans), are available 24/7, and have perfect memory of your preferences. For research-heavy tasks like travel planning and aviation quotes, they often outperform paid human concierges.
Stirling Access is a free AI luxury concierge. Private aviation, travel, dining, and lifestyle — instantly, 24/7, via WhatsApp or web.
Talk to our concierge